The major difference between email verification software and services is in terms of functioning. What is the difference between Software and Services? However, if you are not sending the newsletter to all subscribers at once or you send it once in a while, then I would say cleaning up the list every 6 months. Now the question arises, how often one should verify emails? Well, if you are sending newsletter weekly or at least monthly to all your subscribers then you won’t have to verify the list at all, provided automatic bounce removal is in place on your SMTP server. Low bounce rate means boost IP and domain reputation.Before, I discuss the list of bulk email verifier and validation software and website, let’s discuss why you should verify the list.
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